Did you know that in regards to traffic generation, Facebook now ranks second among all websites on the Internet? It is second only to Google regarding the traffic it gets.
Right now, there are approximately 500 million active users on Facebook, and the number is increasing with each passing day. Think about it. This kind of population is more than most countries of the world. In fact, there are only three countries with a population exceeding that figure!
Online marketers have been quite nimble in exploiting the unrivaled popularity of Facebook. Marketers know that having a presence here, that will open their business to the world – “going global,” and getting exposure in a way they would never have thought. Research shows that in 47 countries Facebook users have increased by 25% year over year. Of course, no online marketer worth their salt is going to let this opportunity pass. Hence, the concept of Facebook marketing.
Most of these online marketers who are making the most of Facebook marketing know the relevance of projecting their profiles in a particular way. That is evident because these people are looking beyond simple social networking. They are trying to build a credible network, a fan base for their business that they can tap into for their business profits.
One of the things that they do is to create a professional business page for themselves instead of the routine profiles that people create on Facebook. These professional pages give out a no-nonsense impression of their business to their target niche. In fact, with the help of recent applications like FB Maxed, it is possible for Internet entrepreneurs to place their entire website on their Facebook profile. Utilizing Facebook in a way that mirrors their site helps to ensure the right impression gets communicated across platforms, and they can even make these websites with clickable URLs so that interested people can go and visit the real thing. These websites can embed videos right into the Facebook profile page itself. All these things do make a huge difference.
With the immense popularity of Facebook, the concept of Facebook marketing has gained in strength as well. People now come to Facebook with the idea of finding a good product worthy of their investment, backed by reviews from their peers. On the other hand, for marketers, applications like FB Maxed have created an immense potential to take their products out to the niche market.
Indeed, Facebook marketing is here to stay!