Infoproducts can drive traffic to a website, assuming they possessed the appropriate content and they are marketed correctly.
Tip #1: Write about what you love. Write about what you know. Your readers will better be able to appreciate the infoproducts you’ve created if they can see that you’ve got at least a semblance of authority to write such works.
Tip #2: Write for the benefit of the readers. It’s not enough to write something you’re interested in. You must also write in such a way that will benefit your readers. If creating the infoproduct has been a pleasure for you, that’s good. However, it’s not enough to make your readers want it. You must have a specific goal in mind for your reader; you need to think of a way to make them see how the infoproduct is a benefit for them.
Tip #3: If the new things that you have to share is not enough to make up one infoproduct then it’s time to hit the public domain, where previously published works exist that you are legally allowed to use.
These works may be used as many times as you wish and in any way you want! Works in the public domain can be an excellent filler for your infoproduct; they can provide unique background data for the few new topics you’re considering.
Of course, take care to choose material that’s indeed public domain. When in doubt, the US Copyright office can be a valuable resource to assist you. There are also several websites which only offer public domain works. If you got your sources from these verified websites, then there’s no need for additional verification.
Tip #4: What happens if you’ve got wisdom to impart but no skills to put it on paper? You hire a ghostwriter. Don’t let your writing skills or lack of it hinder you from creating traffic-generating infoproducts. There are many ghostwriters offer their services at competitive rates. Choosing any one of them may put your plans for the Next Great American Infoproduct back on track.
Tip #5: They say that you shouldn’t judge a book by its cover. We rarely heed this sensible advice. Sure, people know it’s the content that matters, but they prefer to buy books which offer excellent content and equally excellent covers. Once you’re finished creating your infoproduct, you need to focus on optimizing it for marketing: an attention-grabbing title on a visually appealing front-cover is essential in that aspect. The back-cover teaser warrants your diligent attention, as well.
Tip #6: Ideally, you should divide your content into several sections and make one infoproduct out of each. Releasing them one by one can guarantee a constant flow of traffic to your website. Barring this sequence, you may want to consider writing sequels or related works as an alternative.
Tip #7: Choose the right price for your infoproducts. Whenever possible offer your product for free, unless, for whatever reason, you’re unable to do so; but Free is always best. If you have to charge, then make sure you ask for the right price for your infoproduct. More importantly, make it convenient for your readers to purchase your infoproducts.
Tip #8: Spread the word in any way you know how. Post entries about your infoproducts on your blog, create podcasts about it, post shoutouts on your social networking accounts, submit entries to social bookmarking sites. Simply put, don’t wholly rely on search engines to do the marketing for your infoproducts.