Pinterest is one of the newest online social networks. Pinterest allows you to curate, discover and share things “Pins” on the internet.
While the idea behind Pinterest is not new, it caught the attention of over 20 million users who have been using the platform more than 410 minutes a month on average.
By the year 2012, the marketing worth of Pinterest became crystal clear to its observers. Its ability to drive traffic to websites made it the go-to resource for Internet marketers. Businesses that rely on heavy traffic, using Pinterest will yield quantifiable dividends. That’s why an increasing cadre of marketers have been turning to Pinterest as an integral part of their marketing strategy.
In fact, early studies show that when it comes to driving traffic to commercial websites, Pinterest has the potential to rival Facebook. A 2012 comparison had Pinterest outlasting Yahoo in driving organic traffic, and it periodically beat Twitter in driving referral traffic. A leading eyeglass retailer has reported that 11 percent of their traffic comes from Pinterest. Blogs, which mainly are small businesses enjoy more success pinning content on Pinterest. The list of reasons goes on and on, why you should have Pinterest in your marketing mix:
– It converts leads into sales.
– Like in any social media, Pinterest offers a myriad of activities that you can do, such as marketing.
– Increases brand awareness to attract leads, which in turn can convert into sales.
Driving traffic to your site gives your audience the opportunity to get acquainted with your products and increases sales or referrals. Pinterest is excellent for getting to know who your customers are and to understand their needs.
Mastering Pinterest can make the difference in how you showcase your business culture and calls for action. It’s an essential complement for all your marketing needs. The potential knows no bounds.